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G E N O M E Efforts/Results/Evaluation/Value/Sales/Registration/Transfer

[ MMC: Consumer]

Everyone in the world is a Consumer.

It is the most important how much company has customers with high level of loyalty. All customers are
not same. The victory of business is how much the company secures customers with high loyalty.
Economics To have customers with high loyalty, company should have a system to give benefits to customers.

Consumer Classification

Real world has various loyalties depending on which group they belong to and how much they get benefits.

People have different loyalties depending on the group they belong to and how much they make money.

I learned this relationship between loyalty and characteristics of groups

in many experiences for a long time. Productivity
On the assumption of big profit, productive consumer and Category

categorical consumer has the highest loyalties, sales consumer
Simple
and franchise consumers are second, the third is the group consumer consumer
Consumer
and the last is simple consumer with the smallest loyalty.

GIGA is a company which consumer can have the biggest profit. Sales

GIGA also has the most consumers with the highest loyalty. Group
Simple consumers have few loyalties and they move to other shops franchise

only for KRW 10 saving.

However, many websites are devote all their energies to catch these disloyal simple consumers, conducting cutthroat
competitions against each other and spending a lot of expenses.

Because they don’t have membership system like GIGA.

The only solution is to build a system.